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BIID On Demand Instagram Workshops

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The BIID have worked with Instagram expert and strategist Bella Foxwell to create four new workshops for interior designers looking to develop and manage their Instagram content strategy and marketing outreach.

These workshops have been live events for guests to attend and have been recorded for you to purchase as on-demand workshops. The workshops are stand-alone, but also work well as a suite of modules, taking you from an introduction of how to develop an engaging Instagram strategy, through to how to understand the Instagram algorithm, how to use the in-app tools such as stories, insights, hashtags and Reels, and how to engage your audience to turn followers into clients.

The workshops culminate in the final stage of the offer, The Instagram Audit: BIID Member Surgery Session

On Demand Workshops

The workshops are 60-90-minute-long recordings and benefit from resource sheets for you to continue your journey.

Each workshop is £20 + VAT to purchase for BIID members (BIID Registered Interior Designer, BIID Associate member, BIID Provisional Associate member, BIID Retired Member, BIID Dual International Member, BIID Affiliate member and Employees of BIID Registered Design Practices).

£16 + VAT for BIID Student members.

£28 + VAT for non-members.

If you are not sure what ticket type you fall under, please contact the BIID office.  

Summary of workshops

How to develop a highly engaging Instagram Strategy

Learn how to develop a highly engaging (and high converting) Instagram strategy. Join Instagram strategist Bella Foxwell in this webinar, followed by interactive Q&A, as she walks you through the fundamentals of a successful content strategy in 2021.

Resources: Instagram Insights Tracker, presentation slides

Instagram - How to create an algorithm-proof strategy

Learn how to develop an Instagram content strategy so effective, you’ll forget all about the dreaded algorithm. Join Instagram strategist Bella Foxwell in this workshop - part 1 of 3 - as she walks you through your new content strategy step-by-step.

Resources: Content Calendar, how to find trending audio, adding audio to Reels tutorial, presentation slides

Instagram - Strategies for growth: Insights, hashtags, and Reels

Move aside engagement pods, shady tactics, and paid advertising - we’re here to grow organically. Join Instagram strategist Bella Foxwell in this workshop - part 2 of 3 - as she explains how you can use Insights, hashtags, and Instagram’s latest platform - Reels - to grow your account.

Resources: Insights tracker, Hashtag library, Reels walk-through step-by-step, How to edit audio levels in Reels, Flick (hashtag resource), presentation slides

Instagram - Engage your followers to build a loyal community

The beauty of Instagram is how well it facilitates community. Join Instagram strategist Bella Foxwell in this workshop - part 3 of 3 - as she demystifies what “engagement” really means and how to do it effectively and sustainably.

Resources: Welcome template / welcome script, Lead spreadsheet, How to set up Saved Replies, Example of a text graphic, how to make a Close Friends list, presentation slides

To purchase any of these on-demand workshops, please email Hayley.mclennan@biid.org.uk for an invoice, stating which recordings you are interested in purchasing and your full name. Upon payment of the invoice the Vimeo link and related resources will be sent to you.

It is a condition of purchase that Vimeo links and resources are not shared with any other person than the buyer.